Travis scott birds in the trap sing brian mcknight

#Travis scott birds in the trap sing brian mcknight movie

But did this convince ANYONE to cop the album? (Vimeo)ДЄlternatively, the rollout for BirdsВ was subdued to a fault. Sure, itвЂ™s clever to get Brian McKnight for this Birds promo. AstroworldВ was massively successful despite the cannibalization of Birds in the Trap Sing McKnight, not because of it. And AstroworldВ could have been even more successful had it not stunted the impact of its predecessor. BirdsВ could have performed better and received its due recognition had AstroworldВ not been promoted when it was.

#Travis scott birds in the trap sing brian mcknight movie

ScottвЂ™s label and team executed a comprehensive plan that rivaled a major movie studioвЂ™s campaign to sweep the Academy Awards.Дespite its success and ScottвЂ™s ascension to superstardom, the Birds-AstroworldВ rollout is an intriguing вЂњwhat if?вЂќ. This year, only DrakeвЂ™s ScorpionВ had a better first week than Astroworld. AstroworldВ sold 537,000 units in its first week, nearly 2-3 times what several reddit threads predicted. If La Flame felt that his voice was not heard then, he was loud and clear this summer. I just want the music to speak for itself.вЂќ One day, hopefully, people might finally catch on. When the 2016 Grammy nominations were announced and BirdsВ was left off the list, Travis let his frustration known in an interview with Billboard. Despite the lackluster performance, BirdsВ still made several lists for the best albums of 2016. It sold only 3,000 more units in its first week than his debut album RodeoВ (2015) and less than Huncho Jack, Jack HunchoВ (2017), his joint mixtape with Quavo. BirdsВ sold 88,000 units in its first week and missed its sales projection. He inadvertently squashed BirdsвЂ™В runway to hype an album that was still more than two years away.

Travis Scott announced AstroworldВ in the middle of BirdsвЂ™В promotion run-less than four months before BirdsВ was released. While a multi-beat song can bring a track to new heights, a multi-album promotion strategy can reduce the eclipsed albumвЂ™s run to a tepid crawl. His sophomore album Birds in the Trap Sing McKnightВ (2016), got eclipsed by AstroworldВ (2018) before it could truly define itself. Unfortunately, this approach repeated itself in the wrong place when Travis Scott promoted two albums at the same time. Each beat is strong on its own, but the first beat can easily get eclipsed by the second, where the songвЂ™s complete production often shines brightest. In his gritty masterpiece вЂњ90210вЂќ and the summer jam вЂњSicko ModeвЂќ, the Houston rapper layered in multiple beats from different producers within the same track. One of Travis ScottвЂ™s claims to fame is the mid-song beat switch.